For Immediate Release

Randall Publishing launches Truckers News en Espanol
Monthly publication targets nation’s 480,000 Hispanic truckers.

Tuscaloosa, AL. (January, 2005) – Truckers News en Espanol – the industry’s only publication exclusively targeting Hispanic truck drivers – debuts at premier truck stops nationwide this month. The Spanish language publication, which has a circulation of 50,000, provides U.S.-based truck drivers who prefer to read in Spanish with the information all truckers need to excel as professional drivers. According to the Bureau of Labor Statistics, 15 percent of the nation’s 3.2 million truck drivers are Hispanic.

“Hispanic truckers are becoming an increasingly large and important part of our industry,” says Robert Lake, vice president and group publisher of Randall’s Truck Stop Division. “Truckers News en Espanol recognizes the key role they play and gives industry suppliers a way to reach this critical market segment.”

In order to effectively reach the growing Hispanic market, Randall Publishing has chosen global international communications firm, TransPerfect Translations, to adapt and translate Truckers News en Espanol.

The debut issue primarily features articles translated from Randall Publishing’s Truckers News magazine, which is also distributed at the nation’s premier truck stops. Original content, specific to the Hispanic market, will be added in subsequent issues. In an effort to understand the unique preferences and needs of the Hispanic trucker, TransPerfect is conducting innovative research in Spanish at truck stops throughout the U.S. and analyzing findings to obtain detailed information about the demographics of this market..

“While Hispanic truckers need the same news, regulatory, safety and equipment information as other drivers, their lifestyle issues and interests are unique,” says Linda Longton, Randall vice president of editorial. “Truckers News en Espanol will address their specific interests in a way no English language publication can.”

Like its sister publication Truckers News, Truckers News en Espanol will be distributed by Randall’s TruckStop’s Express Division, which hand delivers the publication to the nation’s premier truck stops, including Love’s, Pilot and Petro locations.

About Randall-Reilly Publishing
Founded in 1934, Randall-Reilly Publishing is the premier business-to-business media company focused on the trucking and construction industries. Its properties include Equipment World, Overdrive, Truckers News, CCJ and Modern Woodworking magazines..

Randall-Reilly also owns and operates several online media entities, including www.eTrucker.com, www.equipmentworld.com and www.modernwoodworking.com. Also under the Randall-Reilly corporate umbrella are the Great American Trucking Show, radio programs, a billboard company, a company-sponsored publication division serving Fortune 500 companies, and a UCC-filing database and research group.

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