Randall-Reilly publications bring the printed
word to life with Microsoft Tag barcodes

TUSCALOOSA, ALA. (October 2010) – Beginning immediately, recipients of all Randall-Reilly construction and trucking publications will be able to enhance their reading experience quickly and easily by using their smart phones to unlock access to multimedia content. Readers can scan Microsoft Tag barcodes placed within editorial content or in advertisements and be instantly directed to a company’s website, view a video, receive a text message or have their phone automatically dial a number.

“Placed within feature articles and advertisements, these tags bring the printed word to life and connect readers to richer, more interactive experiences,” says Jim Davis, vice president, Randall-Reilly Interactive Media Division. “Each interactive page view presents our advertisers with additional sales opportunities. By including Tags in advertising messages we can drive reader engagement and measure the effectiveness of advertising campaigns.”
Randall-Reilly tested all types of bar codes and the software used to scan them and found the Microsoft Tag to be the best quality and easiest to use. It also offered superior backend reporting capabilities. 

“We’re excited that Randall-Reilly is using Tag with its advertisers to engage with readers at a deeper level,” says Bill McQuain, director of Tag Product Management at Microsoft Corp. “Microsoft Tag makes the world around you clickable, and now with the scan of Tag from a Randall-Reilly publication, readers will get a rich interactive brand experience.” 
The service is available for free to advertisers and readers. The Microsoft Tag reader is compatible with Internet-capable mobile devices, including many based on the Windows Mobile, BlackBerry, Java, Android, Symbian S60, iPhone and Java ME platforms. Try out the Microsoft Tag technology by simply downloading the software at http://gettag.mobi (or download the Tag app in the Apple store) and follow the directions to scan.


Here’s a Tag to get you started:

 

 

 

For more information about Microsoft Tag , contact your Randall-Reilly sales representative at (800) 633-5953.